Sasha Launches 'emfire' Label

Thursday, 18 October 2007

Sasha recently announced the launch of his brand new label. Titled emFire, the imprint will be an exclusive outlet for his own material, which has been co-produced with his renowned collective - Charlie May, Duncan Forbes and Barry Jamieson, aka COMA, a pseudonym that also provides the title for the first release.

The label will focus on digital and vinyl and feature a strong, continuous graphic foundation; running from release to release, a colour-coded, graded spectrum will marry to a numeric sequence. Insect, best known for their recent work with Banksy, are handling the art direction.

True to his word, three forthcoming Sasha tracks will be released as a limited, one-sided 'etched' 12" and across digital retail outlets (Beatport, DJDownload, iTunes, etc.) on a monthly basis, starting with the aforementioned 'Coma' in November.

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Sasha Launches 'emfire' Label

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