DJ Hell Designs Underwear Line

DJ Hell Underwear line.

DJ Hell is set to launch his own underwear line later this year.

Hell has always embraced the outlandish nature of the fashion industry throughout his career, marketing himself as a self-confessed "playboy," and working closely with brands like Chanel, whom he produced a mix CD for.

Apparently the collaboration came about because Wendy & Jim featured Hell’s music for one of their catwalk shows, and since then they've been talking about doing their own project together. Hell's underwear line apparently comes in three different styles and fabric options: pure organic cotton, lightweight mesh and lace.

Bruno, eat your heart out.